Very often people who have a product to sell, for many of us books and stories, concentrate only having people buy their work. However, rather than the sole concentration being on making a sale, many choose to establish and maintain relationships. Yes, it takes more time and effort, and sometimes may not result in a sales. BUT!! The result is bringing a smile to the other person and having them feel as there something more than just selling something. It’s humanity and concern. This treatment is something which can result in your name and work being mentioned to others. It’s a way for people to know you are more than an author or marketing person.
I’ve received requests for me to be featured by many book groups, something I really don’t want to do. However, with each request and denial I write a personal e-mail. I can’t tell you the result of this action, but I know I like this kind of treatment and value it and the person who exhibits it.
I recently signed a contract with Hearst Media to help reach Connecticut readers with my newest book. A young woman, Ashanti Campfield, who I dealt with another campaign, shows warmth in her communication and promptly responds to my concerns. This treatment resulted in this second campaign with Hearst Media. In addition to contact with her, Evan Chrustic joined my team.
This past week, Ashanti and Evan, met with my partner, Betty and me, to enjoy relaxing conversation at a local Panera. It was a pleasant experience for all of us.
(Photos of this experience accompany this post)
Personal contact, not only through e-mails, phone conversations and video conferencing, but face-to-face, represents an opportunity to develop more of a bond than that existing between professionals. Where it leads for all of us remains to be seen.
After you’ve read this post, think of ways this type of relationship can be beneficial to you and decide if you want to follow this path as well.
